Facebook Mobile Ads Are Already In Pilot Testing
By Chris Crum

We've been hearing for a couple months now that Facebook would soon be launching mobile ads. And why not? Frankly, it's astonishing that the company has not already put them out there.

News comes today, however, that the company is already test piloting some mobile ads, and rich ones, possibly with animation, at that. DigiDay spoke with Razorfish's Paul Gelb, who says that Razorfish is "currently engaged in pilot programs for 'mobile and cross-platform rich-media ads".

DigiDay's Jack Marshall reports:

It remains unclear on what basis the ads will be sold, but Gelb implied advertisers will be able to reach users across all devices with a single buy. Judging by Facebook's desktop ad formats, it's likely they'll be disseminated across users' networks as they interact with them.

The units themselves, meanwhile, will offer similar functionalities to other mobile rich-media ad providers such as Medialets and Crisp Media, Gelb suggested. Ads powered by those companies typically feature interactive elements and animations, video content, location-based features and various calls to action such as tap-to-call and tap-to-coupon.

Not exactly your standard Facebook ads, but there's no reason to think those won't be coming along in the near future as well.

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