China's top ecommerce website Taobao and Yahoo Japan have partnered to launch two online platforms to cross sell in each other's markets.
The partnership will allow Yahoo Japan merchants to list some eight million items in a Chinese-language TaoJapan section.
Taobao, a subsidiary of ecommerce firm Alibaba group, will offer 50 million products from China to Japanese consumers on Yahoo Japan's China Mall. The two platforms will launch on June 1.
"We are pleased to help Japanese small businesses sell their products to China on our Taobao platform as we believe more choice is a good thing. As a result of this initiative, our respective customers will eventually be able to choose from millions of products from China and Japan," said Jack Ma, chairman and CEO of Alibaba Group.
"In addition to providing our respective consumers with broader choices, both Alibaba Group and SoftBank also understand the power of e-commerce to change the fortunes of small businesses for the better and that's why we have decided to create a solution that brings about benefits for both the small businesses and the consumers in China and Japan, and around the world."
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