In July Americans went online searching for information about green initiatives related to automotive transportation driven by the launch of the federal "Cash for Clunkers" program, with visitations to green sites growing 15 percent in July to 17.5 million visitors, according to comScore.
Auto manufacturer sites saw growth as well, jumping 14 percent to 27.1 million visitors, representing a high for the category in the past year. General Motors lead the category with 7 million visitors (up 20%). Toyota landed in the second position with 6.9 million (up 46%) and also ranked second among the top gaining properties in July. Ford ranked third with 6.2 million (up12%), followed by Honda with 4 million (up 23%) and Chrysler with 3.1 million (up 20%).
"The 'Cash for Clunkers' program contributed largely to the growth of Green sites and Auto Manufacturer sites in July," said Jack Flanagan, comScore executive vice president.
"The combination of owning a more fuel-efficient car while receiving a cash-back bonus really sparked the interest of many Americans..."
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